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Another driving factor is the ageing of baby boomers, typically defined as those born between 19.

That represents a market of more than 76 million Americans, all of whom are now at least 51 years old and grew up having enough of an exposure to tech to recognise its value.

Sex dating for seniors-65

But it unveiled it with an Apple-designed stylus — an idea that was famously mocked by late Apple founder Steve Jobs HTC has launched its latest Desire 626 handset with the Sense 7 software which automatically detects whether you’re at work, at home or on-the-go and alters its theme to suit your location.But it unveiled it with an Apple-designed stylus — an idea that was famously mocked by late Apple founder Steve Jobs Like Medina, most entrepreneurs working on 50-plus-focused startups joined the market after having an experience that could have been better with targeted technology.“With people living longer and having more access to innovation, [mobile] phones, texting, all the applications, whatever it is, it enables our generation to keep active rather than sit [at] home and grow old in a rocking chair,” Main says.Fuelling Silicon Valley’s new-found interest in the senior market is the demographic’s growing adoption of technology.Medina and his family spent countless hours and money getting his aunt’s affairs in order.

“I decided to try and dedicate my life to solve this problem really for myself and for the 135 million adults in the US that have zero plan – they don’t have a living will or any plan whatsoever,” says Medina, whose company has now been used to draw up more than 10,000 wills.They were matched up on Stitch, the so-called Tinder for seniors.Stitch “will match you up with people that they think have similar interests, and then you can either say whether you want to find out more about that person or not, and then you just strike up a conversation, which is how Doug and I started – we did this for many months.We were pen pals,” Tracy says, laughing, with Main at her side.Stitch, which specialises in helping those 50 and older find companions, is among a wave of new startups whose attention is placed squarely on baby boomers and pensioners (while the majority of Stich’s members are in the US and Australia, it is open to anyone with an internet connection).Willing (which is currently US only) is another startup focused specifically on this market and wants to disrupt the end-of-life legal market by letting users draw up legally valid wills on their smartphones and PCs within minutes at no cost and without any lawyers.